{"id":23351,"date":"2026-07-29T13:11:58","date_gmt":"2026-07-29T13:11:58","guid":{"rendered":"https:\/\/source.kitsid.com\/bsite\/?page_id=23351"},"modified":"2026-10-20T05:52:14","modified_gmt":"2026-10-20T05:52:14","slug":"about-us","status":"publish","type":"page","link":"https:\/\/pherqio.com\/bsite\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"23351\" class=\"elementor elementor-23351\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2cbb5a e-flex e-con-boxed e-con e-parent\" data-id=\"2e2cbb5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24a4fe4e elementor-widget elementor-widget-text-editor\" data-id=\"24a4fe4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<style>\n.about-page {\n    --about-ink: #242329;\n    --about-plum: #77717e;\n    --about-fog: #e9e6eb;\n    --about-white: #ffffff;\n    --about-line: rgba(36, 35, 41, .16);\n    --about-max: 1240px;\n\n    width: 100%;\n    overflow-x: hidden;\n    background: var(--about-white);\n    color: var(--about-ink);\n    font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif;\n    line-height: 1.68;\n}\n\n.about-page *,\n.about-page *::before,\n.about-page *::after {\n    box-sizing: border-box;\n    min-width: 0;\n}\n\n.about-page h1,\n.about-page h2,\n.about-page h3,\n.about-page p,\n.about-page span,\n.about-page div,\n.about-page a {\n    max-width: 100%;\n}\n\n.about-page p,\n.about-page h1,\n.about-page h2,\n.about-page h3 {\n    overflow-wrap: anywhere;\n    word-break: normal;\n}\n\n.about-wrap {\n    width: min(calc(100% - 48px), var(--about-max));\n    margin: 0 auto;\n}\n\n.about-section {\n    padding: 76px 0;\n}\n\n.about-label {\n    display: inline-block;\n    margin: 0 0 14px;\n    color: var(--about-plum);\n    font-size: 11px;\n    line-height: 1.4;\n    font-weight: 800;\n    letter-spacing: .15em;\n    text-transform: uppercase;\n}\n\n.about-heading {\n    margin: 0;\n    color: var(--about-ink);\n    font-size: clamp(31px, 4vw, 52px);\n    line-height: 1.07;\n    font-weight: 650;\n    letter-spacing: -0.04em;\n}\n\n.about-copy {\n    color: rgba(36,35,41,.72);\n    font-size: 16px;\n    line-height: 1.8;\n}\n\n.about-copy p {\n    margin: 0 0 16px;\n}\n\n.about-copy p:last-child {\n    margin-bottom: 0;\n}\n\n\/* ========================================\n   BUTTON\n======================================== *\/\n\n.about-button,\n.about-button:link,\n.about-button:visited {\n    display: inline-flex;\n    min-height: 48px;\n    margin-top: 24px;\n    padding: 13px 28px;\n    align-items: center;\n    justify-content: center;\n    border: 1px solid var(--about-ink);\n    background: var(--about-ink);\n    color: #ffffff !important;\n    text-decoration: none !important;\n    text-align: center;\n    font-size: 12px;\n    line-height: 1.3;\n    font-weight: 800;\n    letter-spacing: .06em;\n    text-transform: uppercase;\n    transition: transform .2s ease, background .2s ease;\n}\n\n.about-button:hover,\n.about-button:focus,\n.about-button:active {\n    background: #3a3840;\n    border-color: #3a3840;\n    color: #ffffff !important;\n    text-decoration: none !important;\n}\n\n.about-button:hover {\n    transform: translateY(-2px);\n}\n\n.about-button:focus-visible {\n    outline: 3px solid rgba(36,35,41,.16);\n    outline-offset: 3px;\n}\n\n\/* ========================================\n   HERO\n======================================== *\/\n\n.about-hero {\n    background: var(--about-white);\n    border-top: 10px solid var(--about-ink);\n}\n\n.about-hero-layout {\n    display: grid;\n    grid-template-columns: minmax(220px, .34fr) minmax(0, .66fr);\n    min-height: 590px;\n}\n\n.about-hero-side {\n    display: flex;\n    padding: 42px 34px;\n    flex-direction: column;\n    justify-content: space-between;\n    background: var(--about-plum);\n}\n\n.about-hero-side .about-label {\n    color: #ffffff !important;\n}\n\n.about-hero-side-text {\n    margin: 0;\n    color: rgba(255,255,255,.84) !important;\n    font-size: 15px;\n    line-height: 1.75;\n}\n\n.about-hero-side-bottom {\n    padding-top: 26px;\n    border-top: 1px solid rgba(255,255,255,.28);\n}\n\n.about-hero-side-bottom strong {\n    display: block;\n    color: #ffffff !important;\n    font-size: 14px;\n    font-weight: 700;\n}\n\n.about-hero-side-bottom span {\n    display: block;\n    margin-top: 7px;\n    color: rgba(255,255,255,.72) !important;\n    font-size: 13px;\n    line-height: 1.6;\n}\n\n.about-hero-main {\n    display: flex;\n    padding: 54px 58px 42px;\n    flex-direction: column;\n    justify-content: space-between;\n    background: var(--white, #ffffff);\n}\n\n.about-hero-title {\n    margin: 0;\n    max-width: 880px;\n    color: var(--about-ink);\n    font-size: clamp(54px, 7.7vw, 102px);\n    line-height: .91;\n    font-weight: 650;\n    letter-spacing: -0.065em;\n}\n\n.about-hero-title span {\n    display: block;\n}\n\n.about-hero-title .about-hero-soft {\n    color: var(--about-plum);\n}\n\n.about-hero-bottom {\n    display: grid;\n    grid-template-columns: minmax(0, 1fr) auto;\n    gap: 34px;\n    align-items: end;\n    margin-top: 46px;\n}\n\n.about-hero-text {\n    max-width: 650px;\n    margin: 0;\n    color: rgba(36,35,41,.72);\n    font-size: 16px;\n    line-height: 1.78;\n}\n\n.about-hero-bottom .about-button {\n    margin-top: 0;\n    white-space: nowrap;\n}\n\n\/* CATEGORY STRIP *\/\n\n.about-hero-strip {\n    display: grid;\n    grid-template-columns: repeat(5, minmax(0, 1fr));\n    border-top: 1px solid var(--about-line);\n    border-bottom: 1px solid var(--about-line);\n    background: var(--about-fog);\n}\n\n.about-hero-strip-item {\n    padding: 15px 16px;\n    border-right: 1px solid var(--about-line);\n}\n\n.about-hero-strip-item:last-child {\n    border-right: 0;\n}\n\n.about-hero-strip-item span {\n    display: block;\n    color: var(--about-plum);\n    font-size: 10px;\n    font-weight: 800;\n}\n\n.about-hero-strip-item strong {\n    display: block;\n    margin-top: 4px;\n    color: var(--about-ink);\n    font-size: 13px;\n    line-height: 1.4;\n    font-weight: 650;\n}\n\n\/* ========================================\n   MANIFESTO\n======================================== *\/\n\n.about-manifesto {\n    background: var(--about-fog);\n}\n\n.about-manifesto-layout {\n    display: grid;\n    grid-template-columns: minmax(0, .65fr) minmax(0, 1.35fr);\n    gap: 78px;\n    align-items: center;\n}\n\n.about-manifesto-kicker {\n    padding-right: 30px;\n    border-right: 1px solid var(--about-ink);\n}\n\n.about-manifesto-kicker strong {\n    display: block;\n    color: var(--about-ink);\n    font-size: clamp(46px, 6vw, 74px);\n    line-height: .9;\n    font-weight: 650;\n    letter-spacing: -0.05em;\n}\n\n.about-manifesto-kicker span {\n    display: block;\n    margin-top: 12px;\n    color: var(--about-plum);\n    font-size: 11px;\n    font-weight: 800;\n    letter-spacing: .13em;\n    text-transform: uppercase;\n}\n\n.about-manifesto-main {\n    max-width: 820px;\n}\n\n.about-manifesto-title {\n    margin: 0;\n    color: var(--about-ink);\n    font-size: clamp(36px, 5vw, 62px);\n    line-height: 1.02;\n    font-weight: 620;\n    letter-spacing: -0.05em;\n}\n\n.about-manifesto-copy {\n    display: grid;\n    grid-template-columns: repeat(2, minmax(0, 1fr));\n    gap: 36px;\n    margin-top: 26px;\n}\n\n.about-manifesto-copy p {\n    margin: 0;\n    color: rgba(36,35,41,.70);\n    font-size: 15px;\n    line-height: 1.78;\n}\n\n\/* ========================================\n   STAIRCASE CATEGORIES\n======================================== *\/\n\n.about-categories {\n    background: var(--about-white);\n}\n\n.about-category-head {\n    display: grid;\n    grid-template-columns: minmax(0, 1fr) 320px;\n    gap: 54px;\n    align-items: end;\n    margin-bottom: 40px;\n}\n\n.about-category-note {\n    margin: 0;\n    color: rgba(36,35,41,.68);\n    font-size: 14px;\n    line-height: 1.72;\n}\n\n.about-category-stairs {\n    display: flex;\n    flex-direction: column;\n    gap: 12px;\n}\n\n.about-category-card,\n.about-category-card:link,\n.about-category-card:visited {\n    display: grid;\n    grid-template-columns: 48px minmax(180px, .78fr) minmax(0, 1.22fr) 30px;\n    gap: 18px;\n    align-items: center;\n    min-height: 94px;\n    padding: 18px 22px;\n    border: 1px solid var(--about-line);\n    border-left: 6px solid var(--about-plum);\n    background: var(--about-white);\n    color: var(--about-ink) !important;\n    text-decoration: none !important;\n    transition: transform .2s ease, background .2s ease;\n}\n\n.about-category-card:nth-child(1) {\n    width: 82%;\n}\n\n.about-category-card:nth-child(2) {\n    width: 88%;\n    margin-left: 4%;\n    background: var(--about-fog);\n}\n\n.about-category-card:nth-child(3) {\n    width: 94%;\n    margin-left: 6%;\n}\n\n.about-category-card:nth-child(4) {\n    width: 88%;\n    margin-left: 12%;\n    background: var(--about-fog);\n}\n\n.about-category-card:nth-child(5) {\n    width: 82%;\n    margin-left: 18%;\n}\n\n.about-category-card:hover {\n    transform: translateX(6px);\n    background: var(--about-fog);\n}\n\n.about-category-no {\n    color: var(--about-plum);\n    font-size: 11px;\n    font-weight: 800;\n}\n\n.about-category-name {\n    color: var(--about-ink);\n    font-size: clamp(21px, 2.5vw, 31px);\n    line-height: 1.15;\n    font-weight: 650;\n}\n\n.about-category-desc {\n    color: rgba(36,35,41,.68);\n    font-size: 14px;\n    line-height: 1.65;\n}\n\n.about-category-arrow {\n    color: var(--about-ink);\n    font-size: 20px;\n    text-align: right;\n}\n\n\/* ========================================\n   COMBINATION SECTION\n======================================== *\/\n\n.about-combine {\n    background: var(--about-ink);\n}\n\n.about-combine .about-label {\n    color: #cbc5ce !important;\n}\n\n.about-combine-head {\n    display: grid;\n    grid-template-columns: minmax(0, 1.1fr) minmax(260px, .9fr);\n    gap: 58px;\n    align-items: end;\n    margin-bottom: 34px;\n}\n\n.about-combine-title {\n    margin: 0;\n    color: #ffffff !important;\n    font-size: clamp(38px, 5.2vw, 66px);\n    line-height: 1;\n    font-weight: 620;\n    letter-spacing: -0.05em;\n}\n\n.about-combine-note {\n    margin: 0;\n    color: rgba(255,255,255,.76) !important;\n    font-size: 14px;\n    line-height: 1.75;\n}\n\n.about-combine-grid {\n    display: grid;\n    grid-template-columns: 1.15fr .85fr 1fr;\n    gap: 1px;\n    background: rgba(255,255,255,.18);\n    border: 1px solid rgba(255,255,255,.18);\n}\n\n.about-combine-item {\n    min-height: 250px;\n    padding: 28px;\n    background: var(--about-ink);\n}\n\n.about-combine-item:nth-child(2) {\n    background: var(--about-plum);\n}\n\n.about-combine-no {\n    display: block;\n    margin-bottom: 54px;\n    color: #c8c2cb !important;\n    font-size: 11px;\n    font-weight: 800;\n}\n\n.about-combine-item:nth-child(2) .about-combine-no {\n    color: rgba(255,255,255,.72) !important;\n}\n\n.about-combine-item h3 {\n    margin: 0;\n    color: #ffffff !important;\n    font-size: 21px;\n    line-height: 1.25;\n    font-weight: 650;\n}\n\n.about-combine-item p {\n    margin: 11px 0 0;\n    color: rgba(255,255,255,.74) !important;\n    font-size: 14px;\n    line-height: 1.7;\n}\n\n\/* ========================================\n   WARDROBE ROLES\n======================================== *\/\n\n.about-roles {\n    background: var(--about-fog);\n}\n\n.about-roles-layout {\n    display: grid;\n    grid-template-columns: 300px minmax(0, 1fr);\n    gap: 70px;\n    align-items: start;\n}\n\n.about-roles-intro {\n    padding: 28px;\n    background: var(--about-white);\n    border-top: 5px solid var(--about-plum);\n}\n\n.about-roles-intro p {\n    margin: 18px 0 0;\n    color: rgba(36,35,41,.68);\n    font-size: 14px;\n    line-height: 1.72;\n}\n\n.about-roles-list {\n    border-top: 1px solid var(--about-ink);\n}\n\n.about-role-row {\n    display: grid;\n    grid-template-columns: 42px minmax(150px, 190px) minmax(0, 1fr);\n    gap: 20px;\n    padding: 23px 0;\n    border-bottom: 1px solid var(--about-line);\n}\n\n.about-role-no {\n    color: var(--about-plum);\n    font-size: 11px;\n    font-weight: 800;\n}\n\n.about-role-row h3 {\n    margin: 0;\n    color: var(--about-ink);\n    font-size: 17px;\n    line-height: 1.4;\n    font-weight: 650;\n}\n\n.about-role-row p {\n    margin: 0;\n    color: rgba(36,35,41,.68);\n    font-size: 14px;\n    line-height: 1.7;\n}\n\n\/* ========================================\n   SHOPPING\n======================================== *\/\n\n.about-shopping {\n    background: var(--about-white);\n}\n\n.about-shopping-shell {\n    display: grid;\n    grid-template-columns: minmax(260px, .7fr) minmax(0, 1.3fr);\n    border: 1px solid var(--about-line);\n}\n\n.about-shopping-intro {\n    padding: 34px;\n    background: var(--about-plum);\n}\n\n.about-shopping-intro .about-label {\n    color: #ffffff !important;\n}\n\n.about-shopping-intro .about-heading {\n    color: #ffffff !important;\n}\n\n.about-shopping-intro p {\n    margin: 18px 0 0;\n    color: rgba(255,255,255,.82) !important;\n    font-size: 14px;\n    line-height: 1.75;\n}\n\n.about-shopping-list {\n    background: var(--about-white);\n}\n\n.about-shopping-row {\n    display: grid;\n    grid-template-columns: 42px minmax(150px, 190px) minmax(0, 1fr);\n    gap: 18px;\n    padding: 24px 26px;\n    border-bottom: 1px solid var(--about-line);\n}\n\n.about-shopping-row:last-child {\n    border-bottom: 0;\n}\n\n.about-shopping-no {\n    color: var(--about-plum);\n    font-size: 11px;\n    font-weight: 800;\n}\n\n.about-shopping-row h3 {\n    margin: 0;\n    color: var(--about-ink);\n    font-size: 17px;\n    line-height: 1.4;\n    font-weight: 650;\n}\n\n.about-shopping-row p {\n    margin: 0;\n    color: rgba(36,35,41,.68);\n    font-size: 14px;\n    line-height: 1.7;\n    overflow-wrap: anywhere;\n    word-break: break-word;\n}\n\n\/* ========================================\n   FINAL\n======================================== *\/\n\n.about-final {\n    padding: 80px 0;\n    background: var(--about-fog);\n}\n\n.about-final-layout {\n    display: grid;\n    grid-template-columns: minmax(0, 1fr) 280px;\n    gap: 56px;\n    align-items: center;\n}\n\n.about-final-title {\n    margin: 0;\n    max-width: 820px;\n    color: var(--about-ink);\n    font-size: clamp(40px, 5.7vw, 70px);\n    line-height: .99;\n    font-weight: 620;\n    letter-spacing: -0.052em;\n}\n\n.about-final-side {\n    padding-left: 24px;\n    border-left: 1px solid var(--about-ink);\n}\n\n.about-final-side p {\n    margin: 0;\n    color: rgba(36,35,41,.68);\n    font-size: 14px;\n    line-height: 1.72;\n}\n\n\/* ========================================\n   RESPONSIVE\n======================================== *\/\n\n@media (max-width: 1050px) {\n    .about-hero-layout,\n    .about-manifesto-layout,\n    .about-category-head,\n    .about-combine-head,\n    .about-roles-layout,\n    .about-shopping-shell,\n    .about-final-layout {\n        grid-template-columns: 1fr;\n        gap: 34px;\n    }\n\n    .about-hero-side,\n    .about-hero-main {\n        min-height: 0;\n    }\n\n    .about-hero-bottom {\n        grid-template-columns: 1fr;\n    }\n\n    .about-hero-bottom .about-button {\n        justify-self: start;\n    }\n\n    .about-manifesto-kicker {\n        padding-right: 0;\n        padding-bottom: 24px;\n        border-right: 0;\n        border-bottom: 1px solid var(--about-ink);\n    }\n\n    .about-combine-grid {\n        grid-template-columns: 1fr 1fr;\n    }\n\n    .about-combine-item:nth-child(3) {\n        grid-column: 1 \/ -1;\n    }\n\n    .about-final-side {\n        padding-left: 0;\n        padding-top: 22px;\n        border-left: 0;\n        border-top: 1px solid var(--about-ink);\n    }\n\n    .about-final .about-button {\n        justify-self: start;\n    }\n}\n\n@media (max-width: 760px) {\n    .about-wrap {\n        width: min(calc(100% - 32px), var(--about-max));\n    }\n\n    .about-section {\n        padding: 58px 0;\n    }\n\n    .about-hero-layout {\n        min-height: 0;\n    }\n\n    .about-hero-side {\n        padding: 30px 26px;\n    }\n\n    .about-hero-main {\n        padding: 36px 28px;\n    }\n\n    .about-hero-title {\n        font-size: clamp(46px, 14vw, 64px);\n    }\n\n    .about-hero-strip {\n        grid-template-columns: repeat(2, minmax(0, 1fr));\n    }\n\n    .about-hero-strip-item:nth-child(5) {\n        grid-column: 1 \/ -1;\n    }\n\n    .about-manifesto-copy {\n        grid-template-columns: 1fr;\n        gap: 16px;\n    }\n\n    .about-category-card,\n    .about-category-card:nth-child(n) {\n        width: 100%;\n        margin-left: 0;\n        grid-template-columns: 36px minmax(0, 1fr) 28px;\n        gap: 12px;\n    }\n\n    .about-category-desc {\n        display: none;\n    }\n\n    .about-combine-grid {\n        grid-template-columns: 1fr;\n    }\n\n    .about-combine-item:nth-child(3) {\n        grid-column: auto;\n    }\n\n    .about-combine-item {\n        min-height: 0;\n    }\n\n    .about-combine-no {\n        margin-bottom: 36px;\n    }\n\n    .about-role-row,\n    .about-shopping-row {\n        grid-template-columns: 36px minmax(0, 1fr);\n        gap: 13px;\n    }\n\n    .about-role-row p,\n    .about-shopping-row p {\n        grid-column: 2;\n    }\n}\n\n@media (max-width: 480px) {\n    .about-wrap {\n        width: min(calc(100% - 24px), var(--about-max));\n    }\n\n    .about-section {\n        padding: 50px 0;\n    }\n\n    .about-heading {\n        font-size: 29px;\n    }\n\n    .about-hero-strip {\n        grid-template-columns: 1fr;\n    }\n\n    .about-hero-strip-item:nth-child(5) {\n        grid-column: auto;\n    }\n\n    .about-manifesto-title,\n    .about-final-title {\n        font-size: 37px;\n    }\n\n    .about-roles-intro,\n    .about-shopping-intro {\n        padding: 24px;\n    }\n\n    .about-role-row,\n    .about-shopping-row {\n        grid-template-columns: 1fr;\n    }\n\n    .about-role-row p,\n    .about-shopping-row p {\n        grid-column: auto;\n    }\n\n    .about-button {\n        width: 100%;\n    }\n}\n<\/style>\n\n<main class=\"about-page\">\n\n    <!-- HERO -->\n    <section class=\"about-hero\">\n\n        <div class=\"about-wrap\">\n\n            <div class=\"about-hero-layout\">\n\n                <aside class=\"about-hero-side\">\n\n                    <div>\n\n                        <span class=\"about-label\">\n                            About PherQio\n                        <\/span>\n\n                        <p class=\"about-hero-side-text\">\n                            A wardrobe built around useful layers, coordinated options and everyday separates.\n                        <\/p>\n\n                    <\/div>\n\n                    <div class=\"about-hero-side-bottom\">\n\n                        <strong>\n                            Five focused categories\n                        <\/strong>\n\n                        <span>\n                            Different starting points for different kinds of everyday dressing.\n                        <\/span>\n\n                    <\/div>\n\n                <\/aside>\n\n\n                <div class=\"about-hero-main\">\n\n                    <h1 class=\"about-hero-title\">\n                        <span>Build the look.<\/span>\n                        <span class=\"about-hero-soft\">Change the layer.<\/span>\n                        <span>Keep it yours.<\/span>\n                    <\/h1>\n\n                    <div class=\"about-hero-bottom\">\n\n                        <p class=\"about-hero-text\">\n                            PherQio brings together Blouses &amp; Shirts, Clothing Sets, Coats, Pants and Sweaters for wardrobes that can move between simple foundations, coordinated outfits and layered combinations.\n                        <\/p>\n\n                        <a class=\"about-button\" href=\"https:\/\/pherqio.com\/\">\n                            Explore Collection\n                        <\/a>\n\n                    <\/div>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n\n\n        <div class=\"about-hero-strip\">\n\n            <div class=\"about-hero-strip-item\">\n                <span>01<\/span>\n                <strong>Blouses &amp; Shirts<\/strong>\n            <\/div>\n\n            <div class=\"about-hero-strip-item\">\n                <span>02<\/span>\n                <strong>Clothing Sets<\/strong>\n            <\/div>\n\n            <div class=\"about-hero-strip-item\">\n                <span>03<\/span>\n                <strong>Coats<\/strong>\n            <\/div>\n\n            <div class=\"about-hero-strip-item\">\n                <span>04<\/span>\n                <strong>Pants<\/strong>\n            <\/div>\n\n            <div class=\"about-hero-strip-item\">\n                <span>05<\/span>\n                <strong>Sweaters<\/strong>\n            <\/div>\n\n        <\/div>\n\n    <\/section>\n\n\n    <!-- MANIFESTO -->\n    <section class=\"about-section about-manifesto\">\n        <div class=\"about-wrap\">\n\n            <div class=\"about-manifesto-layout\">\n\n                <div class=\"about-manifesto-kicker\">\n\n                    <strong>\n                        01\n                    <\/strong>\n\n                    <span>\n                        The Idea\n                    <\/span>\n\n                <\/div>\n\n                <div class=\"about-manifesto-main\">\n\n                    <p class=\"about-manifesto-title\">\n                        Everyday dressing becomes easier when the wardrobe gives you more than one route.\n                    <\/p>\n\n                    <div class=\"about-manifesto-copy\">\n\n                        <p>\n                            Some days begin with Pants and a blouse or shirt. Other days call for a Sweater, a Coat, or a coordinated Clothing Set.\n                        <\/p>\n\n                        <p>\n                            At PherQio, these categories sit together so you can move between complete looks and piece-by-piece combinations without changing the entire wardrobe.\n                        <\/p>\n\n                    <\/div>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n    <\/section>\n\n\n    <!-- CATEGORIES -->\n    <section class=\"about-section about-categories\">\n        <div class=\"about-wrap\">\n\n            <div class=\"about-category-head\">\n\n                <div>\n\n                    <span class=\"about-label\">\n                        The Collection\n                    <\/span>\n\n                    <h2 class=\"about-heading\">\n                        Five categories with five different roles.\n                    <\/h2>\n\n                <\/div>\n\n                <p class=\"about-category-note\">\n                    Start with the part of the outfit you need, then build the rest around it.\n                <\/p>\n\n            <\/div>\n\n\n            <div class=\"about-category-stairs\">\n\n                <a class=\"about-category-card\"\n                   href=\"https:\/\/pherqio.com\/product-category\/blouses-shirts\/\">\n\n                    <span class=\"about-category-no\">\n                        01\n                    <\/span>\n\n                    <span class=\"about-category-name\">\n                        Blouses &amp; Shirts\n                    <\/span>\n\n                    <span class=\"about-category-desc\">\n                        Versatile tops for everyday combinations, layering and more considered styling.\n                    <\/span>\n\n                    <span class=\"about-category-arrow\">\n                        \u2197\n                    <\/span>\n\n                <\/a>\n\n\n                <a class=\"about-category-card\"\n                   href=\"https:\/\/pherqio.com\/product-category\/clothing-set\/\">\n\n                    <span class=\"about-category-no\">\n                        02\n                    <\/span>\n\n                    <span class=\"about-category-name\">\n                        Clothing Sets\n                    <\/span>\n\n                    <span class=\"about-category-desc\">\n                        Coordinated pieces for a more complete approach to building an outfit.\n                    <\/span>\n\n                    <span class=\"about-category-arrow\">\n                        \u2197\n                    <\/span>\n\n                <\/a>\n\n\n                <a class=\"about-category-card\"\n                   href=\"https:\/\/pherqio.com\/product-category\/coat\/\">\n\n                    <span class=\"about-category-no\">\n                        03\n                    <\/span>\n\n                    <span class=\"about-category-name\">\n                        Coats\n                    <\/span>\n\n                    <span class=\"about-category-desc\">\n                        Outer layers that add coverage and structure when conditions or routines change.\n                    <\/span>\n\n                    <span class=\"about-category-arrow\">\n                        \u2197\n                    <\/span>\n\n                <\/a>\n\n\n                <a class=\"about-category-card\"\n                   href=\"https:\/\/pherqio.com\/product-category\/pants\/\">\n\n                    <span class=\"about-category-no\">\n                        04\n                    <\/span>\n\n                    <span class=\"about-category-name\">\n                        Pants\n                    <\/span>\n\n                    <span class=\"about-category-desc\">\n                        Everyday foundations that can support different tops, layers and combinations.\n                    <\/span>\n\n                    <span class=\"about-category-arrow\">\n                        \u2197\n                    <\/span>\n\n                <\/a>\n\n\n                <a class=\"about-category-card\"\n                   href=\"https:\/\/pherqio.com\/product-category\/sweaters\/\">\n\n                    <span class=\"about-category-no\">\n                        05\n                    <\/span>\n\n                    <span class=\"about-category-name\">\n                        Sweaters\n                    <\/span>\n\n                    <span class=\"about-category-desc\">\n                        Comfortable layers for cooler moments and changing seasonal combinations.\n                    <\/span>\n\n                    <span class=\"about-category-arrow\">\n                        \u2197\n                    <\/span>\n\n                <\/a>\n\n            <\/div>\n\n        <\/div>\n    <\/section>\n\n\n    <!-- COMBINATION -->\n    <section class=\"about-section about-combine\">\n        <div class=\"about-wrap\">\n\n            <div class=\"about-combine-head\">\n\n                <div>\n\n                    <span class=\"about-label\">\n                        Three Ways to Begin\n                    <\/span>\n\n                    <h2 class=\"about-combine-title\">\n                        Start with a base, start with a layer, or start complete.\n                    <\/h2>\n\n                <\/div>\n\n                <p class=\"about-combine-note\">\n                    The collection is organized around different ways of getting dressed rather than one fixed formula.\n                <\/p>\n\n            <\/div>\n\n\n            <div class=\"about-combine-grid\">\n\n                <div class=\"about-combine-item\">\n\n                    <span class=\"about-combine-no\">\n                        01 \/ FOUNDATION\n                    <\/span>\n\n                    <h3>\n                        Begin with Pants.\n                    <\/h3>\n\n                    <p>\n                        Build upward with Blouses &amp; Shirts, Sweaters or a Coat depending on the direction of the day.\n                    <\/p>\n\n                <\/div>\n\n\n                <div class=\"about-combine-item\">\n\n                    <span class=\"about-combine-no\">\n                        02 \/ COMPLETE\n                    <\/span>\n\n                    <h3>\n                        Begin with coordination.\n                    <\/h3>\n\n                    <p>\n                        Clothing Sets offer a more direct route when you want different pieces to already work together.\n                    <\/p>\n\n                <\/div>\n\n\n                <div class=\"about-combine-item\">\n\n                    <span class=\"about-combine-no\">\n                        03 \/ LAYER\n                    <\/span>\n\n                    <h3>\n                        Begin with what the weather needs.\n                    <\/h3>\n\n                    <p>\n                        Sweaters and Coats can change familiar foundations by adding warmth, coverage and another visual layer.\n                    <\/p>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n    <\/section>\n\n\n    <!-- ROLES -->\n    <section class=\"about-section about-roles\">\n        <div class=\"about-wrap\">\n\n            <div class=\"about-roles-layout\">\n\n                <div class=\"about-roles-intro\">\n\n                    <span class=\"about-label\">\n                        Wardrobe Roles\n                    <\/span>\n\n                    <h2 class=\"about-heading\">\n                        Simple categories with clear purposes.\n                    <\/h2>\n\n                    <p>\n                        Each part of the collection can take a different role in the same everyday wardrobe.\n                    <\/p>\n\n                <\/div>\n\n\n                <div class=\"about-roles-list\">\n\n                    <div class=\"about-role-row\">\n\n                        <span class=\"about-role-no\">\n                            A\n                        <\/span>\n\n                        <h3>\n                            The Top\n                        <\/h3>\n\n                        <p>\n                            Blouses &amp; Shirts give the outfit a flexible starting point that can work alone or beneath another layer.\n                        <\/p>\n\n                    <\/div>\n\n\n                    <div class=\"about-role-row\">\n\n                        <span class=\"about-role-no\">\n                            B\n                        <\/span>\n\n                        <h3>\n                            The Complete Option\n                        <\/h3>\n\n                        <p>\n                            Clothing Sets offer coordination when you want a more direct route to a finished combination.\n                        <\/p>\n\n                    <\/div>\n\n\n                    <div class=\"about-role-row\">\n\n                        <span class=\"about-role-no\">\n                            C\n                        <\/span>\n\n                        <h3>\n                            The Outer Layer\n                        <\/h3>\n\n                        <p>\n                            Coats add coverage and structure around pieces already in the wardrobe.\n                        <\/p>\n\n                    <\/div>\n\n\n                    <div class=\"about-role-row\">\n\n                        <span class=\"about-role-no\">\n                            D\n                        <\/span>\n\n                        <h3>\n                            The Foundation\n                        <\/h3>\n\n                        <p>\n                            Pants provide the base for multiple top and layering combinations.\n                        <\/p>\n\n                    <\/div>\n\n\n                    <div class=\"about-role-row\">\n\n                        <span class=\"about-role-no\">\n                            E\n                        <\/span>\n\n                        <h3>\n                            The Warm Layer\n                        <\/h3>\n\n                        <p>\n                            Sweaters add warmth and texture without changing the whole outfit.\n                        <\/p>\n\n                    <\/div>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n    <\/section>\n\n\n    <!-- SHOPPING -->\n    <section class=\"about-section about-shopping\">\n        <div class=\"about-wrap\">\n\n            <div class=\"about-shopping-shell\">\n\n                <div class=\"about-shopping-intro\">\n\n                    <span class=\"about-label\">\n                        Shopping With Us\n                    <\/span>\n\n                    <h2 class=\"about-heading\">\n                        Straightforward from browsing to support.\n                    <\/h2>\n\n                    <p>\n                        We keep product categories and store information clear so you can focus on choosing the pieces that suit your wardrobe.\n                    <\/p>\n\n                <\/div>\n\n\n                <div class=\"about-shopping-list\">\n\n                    <div class=\"about-shopping-row\">\n\n                        <span class=\"about-shopping-no\">\n                            01\n                        <\/span>\n\n                        <h3>\n                            Clear Categories\n                        <\/h3>\n\n                        <p>\n                            Products are organized into familiar clothing categories so you can browse according to the type of piece you need.\n                        <\/p>\n\n                    <\/div>\n\n\n                    <div class=\"about-shopping-row\">\n\n                        <span class=\"about-shopping-no\">\n                            02\n                        <\/span>\n\n                        <h3>\n                            Store Policies\n                        <\/h3>\n\n                        <p>\n                            Shipping, payment and return information is available through the relevant store policy pages.\n                        <\/p>\n\n                    <\/div>\n\n\n                    <div class=\"about-shopping-row\">\n\n                        <span class=\"about-shopping-no\">\n                            03\n                        <\/span>\n\n                        <h3>\n                            Customer Support\n                        <\/h3>\n\n                        <p>\n                            For product or order questions, contact support@pherqio.com.\n                        <\/p>\n\n                    <\/div>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n    <\/section>\n\n\n    <!-- FINAL -->\n    <section class=\"about-final\">\n        <div class=\"about-wrap\">\n\n            <div class=\"about-final-layout\">\n\n                <div>\n\n                    <span class=\"about-label\">\n                        PherQio\n                    <\/span>\n\n                    <h2 class=\"about-final-title\">\n                        Build around the piece that makes sense for today.\n                    <\/h2>\n\n                <\/div>\n\n                <div class=\"about-final-side\">\n\n                    <p>\n                        Explore Blouses &amp; Shirts, Clothing Sets, Coats, Pants and Sweaters for flexible everyday dressing.\n                    <\/p>\n\n                    <a class=\"about-button\" href=\"https:\/\/pherqio.com\/\">\n                        Shop Collection\n                    <\/a>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n    <\/section>\n\n<\/main>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About A wardrobe built around useful layers, coordinated options and everyday separates. Five focused categories Different starting points for different kinds of everyday dressing. Build the look. Change the layer. Keep it yours. brings together Blouses &amp; Shirts, Clothing Sets, Coats, Pants and Sweaters for wardrobes that can move between simple foundations, coordinated outfits and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-23351","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pherqio.com\/bsite\/wp-json\/wp\/v2\/pages\/23351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pherqio.com\/bsite\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pherqio.com\/bsite\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pherqio.com\/bsite\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pherqio.com\/bsite\/wp-json\/wp\/v2\/comments?post=23351"}],"version-history":[{"count":4,"href":"https:\/\/pherqio.com\/bsite\/wp-json\/wp\/v2\/pages\/23351\/revisions"}],"predecessor-version":[{"id":24458,"href":"https:\/\/pherqio.com\/bsite\/wp-json\/wp\/v2\/pages\/23351\/revisions\/24458"}],"wp:attachment":[{"href":"https:\/\/pherqio.com\/bsite\/wp-json\/wp\/v2\/media?parent=23351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}